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Fox Interactive Media Bill Macaitis
VP of Online Marketing
Fox Interactive Media


Fox Interactive Media

Bill Macaitis is the VP of Online Marketing for Fox Interactive Media (FIM). Bill leads up a centralized, in-house online marketing department that services FIM network of sites: MySpace, FoxSports, IGN, American Idol, Photobucket, AskMen, RottenTomatoes, Fox, GameSpy, Scout,
Flektor and Direct2Drive.

Bill has successfully utilized SEO, SEM, viral marketing, display, e-mail and social networking to elevate Fox Interactive Media to the largest network in the US with 45 billion monthly page views and 80MM unique visitors (ComScore US).

Before FIM, Bill was the VP of Marketing & SEO/SEM for IGN Entertainment which he helped build to the largest gaming information network in the world. Over his time at IGN Entertainment he increased traffic five fold from 6MM to 30MM monthly unique visitors.

Bill has over 12 years of online marketing experience with a specialty in SEO & SEM PPC. He is a respected search industry leader. He has spoken at numerous conferences including Search Engine Strategies, Searchnomics, Pub Con and Search & Media Summit as well as being published in the Search Engine Journal. Bill is an active member of the Search Engime Marketing Professional Organization serving on the In-house SEO / SEM committee.