Bill Hartzer is Standing Dog's Director of Search Engine Optimization. Bill is a frequent speaker and expert discussion panel participant at various search engine marketing and internet marketing conferences and events such as the Search Engine Strategies and WebmasterWorld's PubCon Conferences. Bill writes frequently for Search Engine Watch, Search Engine Guide, and is regularly published in many online publications. He currently writes the "Everything Google" column in Practical eCommerce magazine. He maintains a blog on his website, www.BillHartzer.com and is a member of the Forbes Business and Finance blog network. Bill is one of the original founders of the Dallas/Fort Worth Search Engine Marketing Association, and has over fifteen years of search engine marketing and social media marketing experience.