Barry Schwartz is the Editor of Search Engine Roundtable and President of RustyBrick, Inc., a Web services firm specializing in customized online technology that helps companies decrease costs and increase sales. RustyBrick provides unique Web based solutions to automate and streamline business operations. Barry is also the chief news editor at Search Engine Watch. He is a forum moderator at several popular search engine forums including; Search Engine Watch and Cre8asite Forums. Barry has been extensively quoted in several SEM books and hundreds of news articles. To learn more about Barry, visit his personal blog at CartoonBarry.com.