Barbara has been involved with product and program marketing in Silicon Valley for 17 years, combining her engineering education with business/market know-how. She founded WebMama.com Inc. in 1996 to provide online businesses with low-cost lead generation programs and now specializes in Search Engine Marketing. Barbara is a sought after presenter for industry conferences. She is President of the newly formed Search Engine Marketing Professional Organization (www.sempo.org). WebMama.com clients include Hewlett-Packard, Intuit, Chicago Mercantile Exchange, Shoes.com and Webex.