Barbara is an internationally recognized expert in search engine marketing (SEM) with a firm grasp on the industry offerings and their direction. Her current focus is in taking companies that have done all the basics and looking at "what is next?"; to increase their visibility in search results. She founded WebMama.com in 1996 and has been highly successfully in helping both start-up companies and brand-name clients achieve their goals for high search visibility. She prides herself in understanding the ins and outs of B2B enterprise marketing, and the unique challenges B2B companies face in implementing SEO and paid search optimization. She was instrumental in promoting the value of search engine advertising to enterprise businesses, and co-founder, first President and first Chair of SEMPO.