Ash Nallawalla works as a fractional SEO for several clients. He was previously an enterprise SEO employed by the Carsales.com.au group of companies. He managed more than a dozen brands across Australia, NZ, Asia and Latin America.<p>He wrote Accidental SEO Manager in 2022 (Amazon) and has two more books on the way in this book set.<p>He has worked on more than 2000 client sites in the past 20 years. His previous role as a digital consultant involved collaboration with major banks, insurance companies, telcos and digital agencies.<p>Ash was previously the in-house SEO and PPC manager at the Australian YellowPages.com.au, and consulted internally to White Pages, WhereIs.com, CitySearch, Sensis.com.au, GoStay, etc. Earlier, he managed the SEO/PPC service agency of Melbourne IT Ltd. His strategies helped National Australia Bank triple its organic search traffic in two years. Ash is active on Webmasterworld.com as a Moderator of the Local Search forum.