Ash Nallawalla is a digital strategy consultant based in Melbourne, Australia.

He operates an SEO, PPC and social media consulting and training practice. He has worked on more than 2000 client sites in the past 11 years. His client list includes major banks, telcos and digital agencies.

TrainSEM also operates a social media outsourcing service Twemps.com, which does after-hours tweets for companies who already have in-house community managers.

Ash was previously the in-house SEO and PPC manager at the Australian YellowPages.com.au, and consulted internally to White Pages, WhereIs.com, CitySearch, Sensis.com.au, GoStay, etc. Earlier, he managed the SEO/PPC service agency of Melbourne IT Ltd. His strategies helped National Australia Bank triple its organic search traffic in two years.

Ash is active on Webmasterworld.com as a Moderator of the Local Search forum.