Ash Nallawalla is a digital strategy consultant based in Melbourne, Australia.

He operates an SEO, PPC and social media consulting and training business trainsem.com. He has worked on more than 2000 client sites in the past ten years. His client list includes major banks, telcos and NGOs.

TrainSEM also operates a social media outsourcing service Twemps.com, which is the "night/weekend/holiday shift" of companies who already have in-house community managers.

Ash was previously the in-house SEO and PPC manager at the Australian YellowPages.com.au, and consulted internally to White Pages, WhereIs.com, CitySearch, Sensis.com.au, GoStay, etc. Earlier, he managed the SEO/PPC service agency of Melbourne IT Ltd. His strategies helped National Australia Bank triple its organic search traffic in two years.

Ash writes for APC, the largest circulation IT magazine in Australasia and blogs at www.NetMagellan.com, focusing on Local Search. Ash is active on Webmasterworld.com as a Moderator of the Local Search forum.