Bios

Andrew Lawrence
Founder and CEO
The JAR Group
(twitter id)

The JAR Group

A.J. Lawrence, CEO, The JAR Group: A.J. has been a professional digital marketer since 1992 (and an amateur since 1982). He is experienced in developing multichannel marketing programs with equal focus on e-commerce, online lead generation, and brand development. A.J. founded the JAR Group in 2006 with the mission of creating an interactive agency that can provide a deeper level of thought, strategy and service to client engagements without "big agency everything else." The JAR Group has advised small businesses as well as Fortune 500 companies. A.J. has managed, developed and marketed many major corporate digital brands from GE, Citibank, Cable & Wireless, Fairmont Luxury Hotels, Marvel Entertainment through MTV amongst many others.

When not working, he can be found chasing his son and daughter, planning for the zombie invasion, and playing rugby in Prospect Park, Brooklyn.

He is also on the steering committee of NYU faces (Finding a Cure for Epilepsy and Seizures), a major epilepsy research and outreach foundation.