Searching for Profit Amanda Watlington
Searching for Profit
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Searching for Profit

Amanda is the founder of Searching for Profit, a search marketing strategy consultancy and CEO of City Square Consulting, a Boston-based management consulting firm. Prior to founding Searching for Profit, Amanda was Director of Research for a leading search engine optimization firm, Assistant Professor of Business at a Midwestern college and held leadership positions in marketing strategy, public relations for technology and manufacturing companies and healthcare publishing. Amanda's creativity and expertise enabled her to develop patented language-based analytic tools and methodologies to support search engine marketing campaigns. As an internationally recognized speaker, she has led sessions on search marketing, web strategy, affiliate marketing and social media at Search Engine Strategies, Webmaster World, AdTech, DMA, and eMetrics. She served on DMA's Search Engine Marketing Council and was co-chair of the Council from 2002-2006. Amanda is the author of three books. In 2008 she served as technical editor for two books on search marketing. In 2006, Amanda developed the DMA's search engine marketing certification program and serves on the Internet Marketing Curriculum Advisory Committee for Full Sail University. She is currently the co-chair of the Digital Analytics Association's research committee and has served on the search and research committees of IAB. She is a member of and holds an APR accreditation from the Public Relations Society of America (PRSA). Her academic education includes a B.A. Douglass College, Ph.D. University of North Carolina, M.B.A. from Eastern Michigan University.