Allison Fabella directs all strategic and tactical SEO and Social Media initiatives for the southeast's largest newspaper, The Atlanta Journal-Constitution (plus accessAtlanta, AJCHomefinder, AJCCars, AJCJobs, and AJCExchange). She also serves as the AJC's "SEO & Social evangelist", holding training courses for the paper's vital personnel including editorial, IT, design, and management.

She began her Search career at the Search marketing agency, Prominent Placement in Atlanta. Allison then migrated in-house to the publishing company, Primedia, where she managed SEO for several well-known sites, such as AutoGuide and NewHomeGuide. Having done Search both on the agency side and in-house, Fabella offers a well-rounded perspective of Search marketing from the inside and out.

Allison speaks nationally on the topics of Search and Social Media. She is a founding member of Atlanta SEMPO and serves as their VP of Programming. She was featured in Bruce Clay's popular "Six Questions" series and in 2009, was named one the most influential women in Search.