Rentpath Allison Fabella
Director, SEO & Social Media
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Allison Fabella is currently the Director of SEO and Social Media for RentPath (formerly Primedia). Previously, she managed all strategic and tactical SEO/Social initiatives for the Southeast’s largest newspaper, The Atlanta Journal-Constitution, and served as the paper’s educator and “evangelist” for both channels.
A national speaker on the topics of Search Engine Optimization (SEO) and Social Media, Allison is a founding member of the Atlanta chapter of SEMPO (Search Engine Marketing Professionals), serves on the faculty of the eLearning site “ClickZ Academy,” and has been named one of “the most influential women in Search.” She resides in Atlanta, Georgia.

She began her Search career at the Search marketing agency, Prominent Placement in Atlanta. Allison then migrated in-house to the publishing company, Primedia, where she managed SEO for several well-known sites, such as AutoGuide and NewHomeGuide. Having done Search both on the agency side and in-house, Fabella offers a well-rounded perspective of Search marketing from the inside and out.

Allison speaks nationally on the topics of Search and Social Media. She is a founding member of Atlanta SEMPO and serves as their VP of Programming. She was featured in Bruce Clay's popular "Six Questions" series and in 2009, was named one the most influential women in Search.