Alison Zarrella is an interactive copywriter and social media consultant, as well as co-author of The Facebook Marketing Book from O'Reilly. She has worked with a variety of clients on Facebook marketing and content strategy, ranging from small local businesses to global brands.She has written for industry blogs such as Mashable, and been featured as a social media and Facebook expert in multiple media outlets and guest lectures. A self-described Facebook fanatic, Alison has over 7 years of experience on the social network. She can be found on Twitter @Alison, or on her blog AlisonZarrella.com, where she talks about social media marketing, online shopping, and of course, Facebook.