Alexander Barbara is the CEO of ReidBrown Enterprises, Inc., a multinational Web 2.0 corporation with operating subsidiaries in the United States and United Kingdom. Through its subsidiaries, ReidBrown Enterprises, Inc. is involved in many internet business ventures, including online retail stores, affiliate marketing, blogging, and social media.

Alexander has been passionate about computers since he was a child, and began developing software more than two decades ago. He released his first shareware program in 1989, started surfing the internet in 1993, and built his first web site in 1996. Prior to his work with ReidBrown Enterprises, Alexander served eight years as a submarine officer in the U.S. Navy and was certified as a Nuclear Submarine Engineer Officer by the U.S. Department of Energy Bureau of Naval Reactors. Alexander holds a degree in Operations Research & Industrial Engineering from Cornell University.