As the Director of Search Marketing in Microsoft's Central Marketing Group, Alex is responsible for leading a team of SEO professionals dedicated to increasing the quality and quantity of organic referrals to Microsoft's corporate web properties. Alex is focused on giving online marketers and publishers at Microsoft the tools and best practices necessary to drive improved site referrals, end actions, and revenue.

In his 7 years at Microsoft, Alex has led display advertising efforts for Microsoft.com, driven competitive strategy for various Microsoft sites, and developed online "centers of excellence" to increase marketer IQ for digital marketing disciplines at Microsoft.

Alex holds a Master of Business Administration in Marketing from the University of Southern California and a Bachelor of Business Administration from Southern Methodist University.