Alex Porter
Vice President
Location3Media
As vice president, Alex Porter forges seamless relations between Location3 Media and prospective clients. He educates them on the value and power of effective search engine marketing, foresees and resolves all conceivable contentions and establishes mutually beneficial relationships. Porter also manages day-to-day operations, practicing a hands-on approach with existing clients to ensure customer needs are constantly met and exceeded. Porter is the ideal emissary for business negotiations—he possesses a thorough understanding of both the search marketing industry and the human condition. Porter played an integral role in the recent launch of Local Search Traffic, Location3 Media's local search marketing solution that manages business profiles on numerous search engines, directories and IYPs, as well as develops and executes geo-targeted pay per click campaigns. By seeking out new business and continually improving current campaigns, he is helping push Local Search Traffic to the forefront of this growing industry. Porter has delivered stimulating speeches at several conferences: PubCon 2007, SES Denver, two Center for Business Intelligence conferences covering the pharmaceutical industry, two eduWEB conferences, Directo Days West and SMX Local & Mobile. He also co-led educational workshops for the DMA Search Council and Front & Sullivan MindXchange. Porter is a natural communicator—his energetic personality provides an accessible ingress to his advanced search marketing knowledge. Prior to joining Location3 Media in 2003, Porter was an associate at Cooks Associate, a boutique executive recruiting firm in Boulder, CO, where he focused on retail, pharmaceutical and industrial sectors. He graduated fro the University of Maryland with a bachelor of science degree in psychology and a master's degree in kinesiology with a focus on sports psychology.
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