Alex Bennert of Beyond Ink provides expert analysis and strategy for clients, positioning them to maximize the web as a cost effective marketing tool. After graduating from Boston College, she was hired by a dotcom in 1999 to optimize an extended network of websites. In 2001 she began consulting independently until joining with Beyond Ink in 2004.

Specializing in crawler-friendly, search-smart site architecture, Alex has a successful track record for guiding clients through website redesigns and relaunches with minimal impact on search referrals. Additional core competencies include SEO forensics, website usability and analytics.