Alan K'necht is a founding partner at Toronto based Digital Always Media Inc. a search & social media marketing agency and president of K'nechtology Inc., an Internet strategy & analytics consulting and training company. Alan is an adjunct Professor for the University of San Francisco's on-line Internet marketing program (focused on SEO and analytics). In 2010 he published his 1st book the award winning "The Last Original Idea - A Cynic's View to Internet Marketing". Over the years, K'necht has helped implement web analytic and Internet marketing solutions. Clients have included Canada's Federal Government, the US Navy, Inter-American Development Bank, Toyota Canada, various media organizations, several ecommerce companies and a wide array of other businesses. He is also the co-host of the Social Media Marketing industry Twitter chat, #SocialChat, which currently reaches a potential weekly audience of over 700,000.

Through web analytics, K'necht has always helped clients measure and maximize their Return on Investment (ROI) for their web site marketing initiatives. K'necht is an internationally published columnist, who has been interviewed by numerous publications and media outlets including: The Wall Street Journal, Globe & Mail, National Post, CBC radio, CanWest Global News and WebmasterRadio.FM.