Alan K'necht is founder and president of K'nechtology Inc., one of Toronto, Canada's Leading SEO, SEM and Web analytics consulting firms servicing organizations across North America's from Fortune 500 to small entrepreneurial businesses. K'necht primary goal is helping organizations maximize their Return on Investment (ROI) for their web based initiatives.

K'necht, an internationally published columnist and who has spoken at conferences throughout North America and Australia, first got involved in web development back in 1995 and has been charging at Internet windmills ever since . He always brings his ROI approach to all things web, and since the year 2000 is primarily focused on search engine optimization, search engine marketing and measuring the effectiveness
of all efforts through web analytics.