Before there was a public Internet, Adam was e-mailing. Before there was Netscape or Internet Explorer, he was surfing the Web. He's written comprehensive search engine optimization reports, managed sponsored ad campaigns for Fortune 500 companies, and provided broad communications consulting to successful startup companies.

Adam earned MBA and law degrees -- focused on Global Electronic Communications and Commerce issues -- and then moved to Germany to serve as an entrepreneurial consultant to a multinational IT company. Grateful for the international experience but fascinated by the burgeoning American dot.com scene, he hopped over to San Francisco and joined the high tech PR firm Niehaus Ryan Wong as an Interactive Strategist, helping clients understand and leverage the power of online communities. When the dot.com boom turned to bust, Adam spent the next years broadening his online communications and advertising chops with a mix of small and large companies.

In 2006, Adam became Google's first Search Evangelist, dedicated to building stronger relationships between Google and Webmasters.