Bios

Aaron Strout
Head of Location Based Marketing
WCG
(twitter id)

WCG

Aaron is the head of location based marketing at integrated marketing agency, WCG. At WCG, Aaron not only focuses on helping customers with mobile marketing and location based marketing but also helps provide social voice for the company. In this role, Aaron continues with his speaking, blogging (recently syndicated on socialmediainformer.com), podcasting and social networking activities with an eye toward creating awareness and lead generation for WCG. Prior to joining WCG, Aaron spent time as the CMO of social media agency, Powered Inc., VP of social media at Mzinga and director of interactive at Fidelity Investments. In addition to his knowledge of the interactive and social media landscape, Aaron has more than 17 years of online marketing and advertising experience, with a strong background in integrated and online marketing.

Aaron is a founding member and former president of (BIMA) and a member and former board member of the Massachusetts Innovation & Technology Exchange (MITX). Aaron was also recently elected an interim board member for the prestigious Social Media Club. He will be part of a team responsible for creating standards around social media and community. Aaron is also in the process of co-authoring the book, Location Based Marketing for Dummies (Wiley). The book is due out in July but is available for pre-order on Amazon. http://amzn.to/lbm4d.