Updated: The deadline for entries for the U.S. Search Awards, which will take place during Pubcon Las Vegas 2013, has been extended until Friday, July 26. Enter here.
FIVE STEPS TO A GREAT AWARDS ENTRY
Winning an industry award is great way to market your business. But even for avid wordsmiths,
U.S. Search Awards At Pubcon Las Vegas 2013
writing an award entry, with their lengthy forms, numerous questions and word count limits can be a bit of a minefield.
An award entry needs to stand out from the crowd and grab the judge’s attention, and this is not always easy to do, especially if you’ve never written one before.
So if you’re thinking of entering an award this year, here are five great tips for entering this year’s US Search Awards
during Pubcon Las Vegas 2013
Step 1: Keep it Simple
It may sound obvious but sometimes simple really is best. Judges have lots of categories to peruse over and if your entry is full of ‘waffle’ and irrelevant information that has to be waded through – you’re making our job difficult. Make sure your awards entry is clear and concise and to the point.
Imagine being a judge with hundreds of award submissions to read. By keeping the submission simple you are making it easier for them to scan the submission and review your document.
Step 2: Make it SMART
It can be difficult to work out how to present your objectives and results in a clear and concise
Strong Panel Of Judges
manner – as you have so much you want to say. An easy way to set them out on paper for your search entry, is to think of the mnemonic, SMART, this way it’s really easy for the judges to decipher;
If an awards entry is award-winning the clarity is often the key – with the story being concise, coherent and ultimately convincing. Importantly make sure your measurement references the objectives and shows how you shattered your client’s expectations
Step 3: Clear ROI
An award-winning entry is one that exceeds initial expectations. ROI is what you are being measured on – so if you want to be commended for your campaigns – you need to make sure you demonstrate ROI. Having said that, it’s not always big figures that impress, because big figures beg the question – how much did it cost to achieve those results? Some of the most impressive ROI figures are from relatively low –budget campaigns. In addition, make sure the campaign’s initial objectives align with the results, this may seem obvious, but it is a common mistake made in award entries.
Step 4: Innovation
Creativity and innovation are key elements that the judges really take notice of when assessing award entries. What makes your campaign special? We love to see campaigns that have, in some way, shape or form, pushed boundaries and are therefore different to other campaigns which have been seen before. If your campaign has a sense of pushing the Search industry forward, with forward-thinking ideas – this will set your entry apart from others.
Step 5: Presentation
Making a good first impression is very important – it’s the small things that count when writing your award entry.
A first point about an award entry presentation is that all entries should be well written, spelling
Pubcon Las Vegas
mistakes look sloppy and lazy – spell check, check and check again. Another great tip is to write your entry in bullet points to break up the content and make it easier for the judges to read.
Also, don’t forget to work hard on your supporting documentation. This is the evidence to back up your submission. Many an award is won and lost on the quality of the supporting documentation.
I hope this helps with any awards you are entering and don’t forget, the award categories are now open for entries to the US Search Awards – you can view them here.
Don’t miss your opportunity to enter US Search Awards – entries are now open and you have until July 19th 2013 to enter
Good Luck and get entering!