Archive for author: Lisa Barone

Competitive Intelligence – Social Media Tools and Tactics

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Okay, so you didn’t think we’d leave Pubcon without getting a little sneaky, did you? Don’t be ridiculous. Earlier this afternoon Mat Siltala, Chris Winfield and Kristy Bolsinger sat down to share some insight on the tools and tactics they use for competitive intelligence. Pull up a chair. Chris was up first and offered some [...]

Morning Keynote with Doc Searls

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Hey, hey, it’s the last day here at Pubcon, but that doesn’t mean we’re slowing down any. Not…even…a little. This morning’s keynote featured Doc Searls and, as speakers often do, he started with a story. Today’s story centered on Mona Shaw, the woman who took a crack at Comcast. Literally With a hammer. If you’re [...]

Google’s Author Tag: The Biggest Signal Since Links?

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One of the highlights of Day 2 was the session the afternoon’s Google Author Tag session which featured an all-star panel of Eric Enge, Stephan Spencer, Jim Boykin, and Brian Clark. Jim Boykin joked that “authorship” has been the buzzword of Pubcon and the past few months and, well, he’s not wrong. I know it’s [...]

Shakil Khan on Human Capital, Fearlessness

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Day two of Pubcon opened with a powerful keynote from Shakil Khan. If you’re not familiar with Shak, hi, where have you been? Also, Shak is the director of special projects at Path and holds the same position at Spotify. He has been instrumental in growing both communities, as well as others, and is a [...]

Google Announces New & Improved Disavow Link Tool

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Matt Cutts was on hand at Pubcon to issue the annual State of the Index address, sharing insight on what Google’s done this year, what webmasters should know, and, this time, to also announce a new tool for webmasters. Look alive! First, a recap of the past year. SEO in 2011: Low Quality Sites (Panda) [...]

Robert Cialdini & Principles of Persuasion

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Hey, hey! Pubcon is off and running. Giving us a push this morning was Robert Cialdini, author of Influencer: Proven Science for Business Success. As marketing tactics continue to move more toward understanding human behavior and psychology, the information Robert presented on is absolutely the information we all need to be integrating into our marketing [...]