PubCon Agenda Details: [Day 1] [Day 2] [Day 3] [all] [Build Your Show Itinerary] PubCon South 2009 Wednesday March 11 Tracks SEO: Organic Search Optimization SEM: Search Marketing Social & Halo Media 08:00a Registration Open From 8am to 4pm 07:30a 08:45a Continental Breakfast Open for all Conference Attendees 08:45a 9:00a Daily Introduction by Brett Tabke moderator: Brett Tabke 09:00a 09:50a Guy Kawasaki Fireside Chat With Chris Brogan Guy Kawasaki, Chris Brogan moderator: Brett Tabke 09:55a 11:05a In House SEO - Working Within The Walls Scott Polk, Aaron Shear, Jennifer Schlueter moderator: Jessica L Bowman Search Engine Advertising Vendors (eg: PPC) Frederick Vallaeys, Mike Vargas moderator: Melanie Mitchell Emerging Social and New Media Landscape Mike Chapman, Michael Gray, Guillaume Bouchard moderator: Carolyn Shelby 11:10a 12:20p SEO Landscape Bill Hunt, Gillian Muessig, Brett Tabke moderator: Brett Tabke Large Scale Bid Management Kate Morris, Kevin Lee, Google Representative moderator: Christine Churchill Brand and Reputation Management Tony Wright, David Naffziger, Krista Neher, Rhea Drysdale moderator: Joe Laratro 12:20p 1:20p Lunch Served To Full Pass Attendees 1:20p 2:30p Universal and Personal Search - This Changes Everything Brian Combs, Amanda Watlington, Mike Grehan, Jackie Bodine moderator: Melanie Mitchell Conversion Optimization and Testing Taylor Pratt, William Leake, Brian Massey moderator: Christine Churchill Intersection of Search and Social Media Jay Berkowitz, Bill Hartzer, Chris Winfield moderator: Brett Tabke 2:30p 2:50 Networking Refreshment Break 2:55p 4:15p Optimizing for Local Search Justin Sanger, Michael Dorausch, Eric Bramlett, Google Representative moderator: Jake Baillie Keyword Research and Selection , Kate Morris, Adam Jewell, Laura Alter moderator: Christine Churchill Twitter Landscape - A Indepth View of the Twitter Ecosystem Chris Winfield, Michael Gray, Richard Margetic moderator: Joe Laratro 4:20p 5:30p Organic Keyword Research and Selection Seth Wilde, Amanda Watlington, Mark Jackson, Craig Paddock moderator: Joe Laratro E-Commerce, CMS, and Shopping Cart Optimization Rob Snell, Ethan Giffin, Shari McConahay, Bryan Gmyrek moderator: Aaron Shear Consumer and Community Generated Content Roger B. Dooley, Matt Genovese, Ted Ulle, Laura Alter moderator: Lawrence Coburn 5:30p Networking Cocktail Reception Thursday March 12 Tracks SEO: Organic Search Optimization SEM: Search Marketing Social Media Networking and Linking 08:00a Registration Open 8a until 1pm 07:30a 08:45a Continental Breakfast for Full Pass Conference Attendees 08:45a 9:00a Daily Introduction by Brett Tabke moderator: Brett Tabke 09:00a 09:50a Keynote Address - Matt Cutts of Google Matt Cutts moderator: Brett Tabke 09:55a 11:05a Top Secret Tools of The Trade Jon Henshaw moderator: Joe Laratro Top Ten Techniques For Writing Headlines That Rock! Brian Clark moderator: Brett Tabke Organic Link Building Campaigns John Lessnau, Roger Montti, Bill Hartzer moderator: Aaron Shear 11:10a 12:20p SEO Site Design and SEO Deployment - Information Architecture Lyndsay Walker Blahut, Benu Aggarwal, Michael Martin, Ted Ulle moderator: Melanie Mitchell Landing Page Optimization for Conversion Kate Morris, Joanna Lord, Tim Ash, Janet Driscoll Miller moderator: Kate Morris Affiliate Marketing and Performance Marketing Adam Jewell, Elisabeth Archambault, Steve Schaffer, Missy Ward moderator: Lisa Riolo 12:20p 1:20p Lunch for Full Pass Conference Attendees 1:20p 2:30p Tracking and Results Analytics Richard Zwicky, Craig Hordlow, Paul Botto, Paul Pellman moderator: Jake Baillie Career Gut Check - SEM/SEO Employment Landscape Ken Clark, Lyndsay Walker Blahut, Joanna Lord, Gary Swart moderator: Carolyn Shelby The Twitter and Micro Blogging Revolution Dan Zarrella, Lee Odden, David Snyder, Jon Henshaw moderator: Joe Laratro 2:30p 2:50 Networking Refreshment Break 2:55p 4:15p Intersection of SEO and PR Agencies Sean Jackson, Lee Odden moderator: Mark Jackson Contextual Advertising Optimization Jarvis Coffin, Derek Brinkman, Google Representative moderator: Joe Laratro Moving Old Brands Into The New Social Media Lisa Buyer, Pat Strader, Kenny Hyder moderator: Jake Baillie 4:20p 5:30p Super Session : Social Media & Business Chris Brogan, Lee Odden, Reem Abeidoh, Wayne Sutton moderator: Brett Tabke 5:30p Networking Cocktail Reception Friday March 13 1:30p-whenever PubCon - The Classic Location to be announced at morning keynotes.