About PubCon South At Austin 2011


PubCon, the premier optimization and new media conference and expo will hold its multi-track Austin event on March 8 - 9, 2011 at the Norris Executive Conference http://www.pubcon.com/blog/gfx/austinskyline.jpgCenter in sunny Austin, the technology and entertainment capital of Texas, with a full day of PubCon Masters Group search and social media training on March 7.

PubCon South at Austin 2011, supported by the industry's leading businesses, speakers, exhibitors, and sponsors involved in social media, Internet marketing, search engines, and online advertising, will offer a multi-day look at the future of technology presented by many of the world's top speakers.

The PubCon South at Austin 2011 conference will be the biggest and most important gathering of search and social media innovators we have ever assembled in Texas, offering an unrivaled highly-productive conference experience at cost-effective rates, and with the leading technology and online marketing visionaries who will be in Austin, we are confidenthttp://www.pubcon.com/blog/gfx/austinskyline2.jpg that every attendee will come away with valuable new ideas and solutions for their businesses.

Registration is now open for PubCon South at Austin 2011, including our pre-PubCon professional search training program on Monday, March 7.

PubCon truly starts where other search and social media conferences end, and during our Austin conference in March a rare vision for the future will be presented by a virtual who's who of technology. Join hundreds of leading search and social media professionals for PubCon South at Austin 2011, and learn more about the event with the information on this page, including the following PubCon video.




Some of the key players shaping the future of the Web and in particular social media have come to PubCon over the years to tell their stories and share their visions with our attendees.

Bestselling author and Internet marketing strategy guru Jeffrey Eisenberg will http://www.pubcon.com/blog/gfx/eisenberg124x170.pngpresent a keynote address during PubCon South at Austin 2011.

The co-author of Wall Street Journal, Business Week, USA Today and New York Times bestselling books “Call to Action” and “Waiting For Your Cat to Bark?”, Eisenberg will offer his unique insights on why people buy online, what makes them click, and the future of new media to PubCon South at Austin 2011 attendees.

PubCon South at Austin 2011 will also feature other very special top-name keynote speakers to be announced as the event draws nearer.

Previous keynote speakers at PubCon have included Zappos chief executive Tony Hsieh, Craigslist founder Craig Newmark, authors Malcolm Gladwell, Guy Kawasaki and Robert X. Cringely, Demand Media co-founder Richard Rosenblatt, technology enthusiast John Battelle, and noted author and New York Times technology columnist David Pogue, who spoke at our highly successful PubCon Las Vegas 2010 conference, among many other top keynote personalities.

All of our keynote speakers will bring their inspiring and groundbreaking search and social media insight to PubCon. Look for announcements about the the very special keynote speakers we have lined up for PubCon South at Austin 2011.


David Pogue PubCon Keynote Speaker
David Pogue
Technology Writer
New York Times
Tony Hsieh PubCon Keynote Speaker
Tony Hsieh

Bob Brisco PubCon Keynote Speaker
Bob Brisco
Internet Brands
Craig Newmark PubCon Keynote Speaker
Craig Newmark
Guy Kawasaki PubCon Keynote Speaker
Guy Kawasaki
Managing Director, Garage Technology Ventures
Malcolm Gladwell PubCon Keynote Speaker
Malcolm Gladwell
"Tipping Point", "Blink"
Richard Rosenblatt PubCon Keynote Speaker
Richard Rosenblatt
Co-Founder, Chairman, CEO, Demand Media
Robert X. Cringely PubCon Keynote Speaker
Robert X. Cringely
Author, Producer, PBS Online,
The Pulpit
Sarah Evans PubCon Keynote Speaker
Sarah Evans
Sevans Strategy
Chris Brogan PubCon Keynote Speaker
Chris Brogan
New Marketing Labs
Scott Stratten PubCon Keynote Speaker
Scott Stratten
George Wright PubCon Keynote Speaker
George Wright

VP Marketing and Sales, Blendtec
Brian Clark PubCon Keynote Speaker
Brian Clark
David Pogue PubCon Keynote Speaker
Tim Mayer
Chief Strategy Officer
Matt Cutts PubCon Keynote Speaker
Matt Cutts
Google Search Quality Control


PubCon South at Austin 2011 will feature multiple full sub-conferences of cutting-edge sessions featuring a huge selection of the world's best technology speakers.

Many of these top speakers who will present sessions in Austin consider PubCon to be their favorite event, and their enthusiasm for PubCon South at Austin 2011 willhttp://www.pubcon.com/blog/gfx/pubconcrowd.jpg be apparent as attendees will be treated to insights and research that just won't be shared at any other conference but PubCon.

We feel that it's important for PubCon attendees to gain valuable "take-aways" from sessions, and that's why we provide every full conference pass holder with access to the conference presentation files, which will either be mailed out immediately after the conclusion of PubCon or provided online, as a way to say "thank you" and to help you keep implementing the plans and insight presented in our sessions throughout the year and long into the future.


At PubCon South at Austin 2011 Twitter and other social media services will play a larger role than ever.

All aspects of successfully using Twitter and location-aware services such as FourSquare and Gowalla will be covered by marketing, social media, search and programming experts, with multiple tracks featuring sessions such as "Killer Twitter Apps, Services, and API Trends," "Experts on PR and Twitter," and other unique offerings such as "Twitter Landscape - Hot Trends and Topics," that promise to take social media insight to new heights.

"PubCon is going to be so well-documented on Twitter," Google head of Web spam Matt Cutts said at our PubCon South at Austin 2009 event. His prediction came true as discussion about PubCon using the #PubCon hash tag became Twitter's most popular term for a period during that conference, and conference-goers enjoyed tweeting questions to speakers and fellow audience members during many sessions, a trend that is sure to continue to an even greater extent during this year's PubCon South at Austin.


PubCon South at Austin 2011 will feature many search and social media exhibitors andPubCon 2008 Las Vegas Exhibition Hall sponsors, with additional information available on the PubCon Sponsors and PubCon Exhibitors pages.

Prospective sponsors and exhibitors, please click here to request more information.

Space is limited and exhibition and sponsorship packages are on a first-come-first serve basis for PubCon South at Austin 2011.


PubCon often serves as a launching ground for major new products and serviceshttp://www.searchengineworld.com/images/logos/googlefriendconnectlogo95.png from some of the largest Internet firms, such as Google's PubCon launch of its Friend Connect API initiative and similar product announcements from Microsoft, Twitter and other leading technology firms.

PubCon South at Austin 2011 is the place to be when exciting new technologies are launched.


PubCon has an extraordinarily diverse pool of talent helping to guide our conferences, led by the members of our PubCon Advisory Board that includes:

Guy Kawasaki Managing Director, Garage Technology Ventures
Tim Mayer Vice President of Product Management, Yahoo! Search
Justin Osmer Senior Product Manager, Bing, Microsoft Corporation
Melanie Mitchell SVP of Search Strategy, Digitas
Adam Lasnik Search Evangelist, Google
Gordon Hotchkiss President, Enquiro Search Solutions
Rick Schwartz Rick Schwartz, CEO Traffic Conference
Greg Boser President, WebGuerrilla LLC
Heather Lloyd Martin President and CEO, SuccessWorks
George Roberts President and CEO, Interjuncture.com
Jim Stobb CEO, Position Tech
Joe Laratro President, Tandem Interactive
Ted Ulle Partner, The MEWS Group
Jake Baillie Managing Director, STN Labs
Todd Friesen Vice President of Search, Position Technologies
Jim Boykin CEO, We Build Pages
Thomas Ball Venture Partner, Austin Ventures
Chris Tolles CEO, Topix

The PubCon Advisory Board will help bring energy and variety to our PubCon South at Austin 2011 conference.


If our Austin 2011 conference will be your first PubCon, we have several helpful guides and collections of tips available to make your experience smooth and efficient.

If you'd like to come to PubCon but are looking for ways to make it happen at your company, we show both the educational and monetary value of PubCon in "Top Tips to Get Your Boss to Send You to a Conference," by PubCon founder Brett Tabke, who takes a light-hearted look at why it is worthwhile to make an effort to attend.

PubCon has always been the premier search and social media conference, at a surprisingly affordable price, and Tabke explains how we manage to do it in his "Keeping Conferences Affordable and Fun" guide.

If you're already registered for PubCon and planning how to best organize your time during the busy March week, have a look at "Conference Survivor - Sports and Games: (PubCon fun)," a look at some of the creative ways you can get more from the PubCon experience.

If you'd like to know what PubCon South at Austin 2011 holds in store, look no further than our PubCon History Archives, and check out our PubCon photo-retrospective piece called "You Never Know Who You'll Run Into At PubCon," highlighting some of the celebrities who have attended PubCon.

Each year a number of PubCon conference-goers write handy blog posts with their own tips and advice for getting the most out of the event, and some offerings are listed here:

Dr. Peter J. Meyers, or "Dr. Pete," president of User Effect has offered his "Seven Tips For Surviving PubCon" on the SEOmoz blog.

PubCon speaker Heather Lloyd-Martin has written "15 Tips For A Successful PubCon Conference."

Chris Hooley, a PubCon speaker, has written a "PubCon Is Coming!" preview.

PubCon speaker Michael Dorausch has written about his "Five PubCon Badge Essentials."

The Hosting News has written about PubCon in his "Are You Heading To PubCon? You Should Be" blog post.

Jeff Tirey has written a "PubCon Survival Guide" for the beginner, including a second part.

What you can do to prepare for PubCon South at Austin 2011:

  • Webmasters: Talk to the companies you already work with and arrange meetings while at PubCon Austin. There is nothing like a face-to-face meeting to generate new leads, work new angles, and iron out any problems.
  • Affiliates: Talk to those running your current programs and ask if they are attending PubCon. Let them know that you are coming to PubCon, and ask to arrange time to talk.
  • Search Engine Marketers: PubCon South at Austin 2011 will offer a rare chance to talk to representatives from the major search and social media firms, and to your clients.
  • Program managers: One-on-one customer support and client maintenance is a rare opportunity. Call your existing clients and invite them to PubCon.
  • Bring Your Friends: Be a hero. Invite them. After all, it is sunny Texas in March.


If you'd like to share your enthusiasm for the upcoming PubCon South at Austin 2011 show, try our PubCon Web banner images available to include on your website, social media pages or blogs.

Our PubCon Rewards Affiliate Program has been designed to thank our partners who help promote PubCon, by offering special discounts.


To help you pick from so many tracks at PubCon South at Austin 2011, comprising such a large array of session choices, we encourage you to take advantage of our online "Build Your Show Itinerary" feature, which Tabke explains in detail in his "PubCon Conference Itinerary Builder" help piece.


PubCon South at Austin 2011 will be bigger than ever before, with full sub-conferences of specialized sessions, an intensive educational search and social media training program, top-notch keynote speakers and an unrivaled slate of after-hours parties, TweetUps and networking events including our famous PubCon after-hours networking events.

Austin's world-famous South by Southwest music, film and interactive festival (www.sxsw.com) starts immediately after PubCon South at Austin 2011, so you can expect this powerhouse dual-draw lineup to be a huge win-win situation for all PubCon and SXSW attendees.

As the Live Music Capital of the United States, Austin is said to sport more live bands playing on a Friday night per capita than any other city in the world, especially during the period when PubCon South at Austin 2011 will be held.

In addition to our huge lineup of daytime conference events, the PubCon party scene is also set to make our 2011 event a cavalcade of Austin's famous music-filled nightlife, with a party lineup that is sure to grow as PubCon draws near.

Put on your running shoes, or at least your party shoes, and plan your PubCon nighttime events using our handy events guide published as the March 8 - 9 dates get closer, featuring times and locations for events.

In addition to PubCon's schedule of after-hours parties, PubCon South at Austin 2011 will feature the famous PubCon Classic, an informal networking event giving attendees a chance to rub elbows with friends both new and old in a relaxed environment.

Expanding PubCon beyond the cutting-edge keynotes, training programs and PubCon Classic Networking Event sessions is PubCon's annual classic party, a tradition dating back to the very first PubCon. This classic event gives PubCon attendees a great opportunity to network with new friends and business contacts in a relaxed, informal environment set in an Austin pub-like environment.

PubCon Classic will take place on the evening of Monday, March 7, 2011, to officially kick off PubCon, and we may also hold a similar networking party on Thursday, March 10. Look for further details about this exciting event as the dates of PubCon South at Austin 2011 draw nearer.


As the official hotel for PubCon South at Austin 2011, the Hilton Garden Inn Austin Northwest/Arboretum — with its exciting restaurants and lounges — will be a great place to meet and network with fellow PubCon attendees.


PubCon will hold a day-long two-track slate of intensive educational search and social media training programs during PubCon South at Austin 2011.

The PubCon Training Program will take place on Monday, March 7, 2011, the day before the full conference officially begins, at the Norris Executive Conference Center, with two simultaneous tracks of in-depth sessions led by some of the industry's most respected search and social media professionals.

Due to the intimate nature of this training, the size of the class will be limited.

This intensive full day of expert-led training is available for a special standalone low price. There are also additional discounts available with a full PubCon conference registration. Please see the registration page for more information on pricing.

Please note that this popular event has sold out quickly during all previous PubCon events, so be sure to register early and secure your spot for the PubCon Training Program during PubCon South at Austin 2011.


After enjoying much success over the past two years, PubCon South at Austin 2011 will once again offer a Networking Lunch Program hosted by a variety of top speakers leading PubCon 2008 Las Vegas Networkingconversations about many social media and Internet marketing subjects.

Our networking lunches give you the opportunity to get close to some of PubCon's top speakers and spend time discussing the industry topics they know the best, all in a relaxed shared environment around a lunch table. Keep watch on the PubCon blog for the release of our networking lunch schedules for PubCon South at Austin 2011.


We have teamed up with a number of search and social media firms to offer special cross-promotional PubCon South at Austin 2011 registration rates and deals. These special deals have sold out quickly during past events, so keep posted to be notified when they become available by subscribing to the PubCon blog.


PubCon has secured a special discount rate on luxury accommodations at the Hilton Garden Inn Austin Northwest/Arboretum for registered attendees of PubCon South at Austin 2011.

Additional PubCon South at Austin 2011 lodging information is available here.


PubCon is often able to offer conference attendees discount airfares with certain airlines, and we will announce any such discounts for PubCon South at Austin 2011 on our blog.


PubCon is also often able to offer attendees discount car rental rates for those who prefer driving, and we will announce any such rental discounts for PubCon South at Austin 2011 on our blog.


Taxi cabs are another convenient way to get around Austin during PubCon South at Austin 2011.

The city of Austin maintains a list of all taxi cab companies on it's official website.

The Norris Executive Conference Center, where PubCon South at Austin 2011 will be held, is located at the corner of Anderson Lane and Burnet Road, at the address 2525 West Anderson Lane in northwest Austin, Texas, 78757. (map)


Taking a ride in a luxurious stretch limousine can often be as economical as a trip in http://www.pubcon.com/blog/gfx/pubconnetworking1.pnga plain taxi cab when booked among a group of PubCon friends.

What better way to arrive in style at PubCon than in a specialty theme limousine that can be more affordable than many would imagine.

The city of Austin maintains a list of all limousine companies on it's official website.


The PubCon Video Blog showcases past, present and potential future PubCon speakers in interviews by WebmasterWorld video content producer Vanessa Zamora and PubCon founder Brett Tabke.

Watch PubCon-produced video interviews with many of the "Who's Who" of top search and social media marketers, webmasters and technology innovators, and learn as they speak on a wide range of the Internet-related subjects that are the trademark of PubCon conferences, including many from our previous conferences.


Follow PubCon on Twitter, and subscribe to the PubCon blog mailing list to receive http://www.pubcon.com/images/twittericon.pnge-mail updates about upcoming show registration, keynote speakers, conference hotels and more. Other ways to keep up with PubCon include joining our PubCon Facebook group, LinkedIn page, and PubCon Flickr feed.

Users of Foursquare and Gowalla can also keep track of PubCon attendees who use these location-based services. See our PubCon social media contact page for more information.


As PubCon returns to the entertainment capital of Texas, full of energy and excitement, PubCon South at Austin 2011 will be jam-packed with leading-edge sessions and one-of-a-kind presentations.

Whether you are a newbie or an anchored old school pro, there are big discoveries in store during PubCon South at Austin 2011.

Search engine and social media marketers, optimizers, marketing executives, webmasters, affiliate managers, program and channel managers, purchasing agents and affiliates are just some of the people who will make up the crowds at PubCon this year in Austin.

Register online early and save. Early sign-up periods may vary, so please check the registration page for the latest updates. Exhibitors are given discount coupons to hand out, so feel free to check with them for further savings. There are also additional discounts for WebmasterWorld supporters and for groups of four or more people.


  1. High Level of Content : Each PubCon track or sub-conference is focused on a specific aspect of marketing featuring topics that are important to your marketing and traffic-acquisition strategies. We focus on some of the hottest trends and topics by asking speakers to prepare part of their presentation just prior to PubCon, resulting in discussions that cover the very latest trends.

  2. Networking : The WebmasterWorld community started PubCon in an English Pub where attendees got together to learn from and interact with others in their market space. Networking is readily available at breakfast, lunch, during session breaks, and well into the night at PubCon's many cocktail hours and parties.

  3. Prime-Time Speakers : PubCon attendees will hear and talk with the early adopting who's who of Internet marketing, at the conference widely recognized as the speakers conference, where speakers come to learn as well as to share their vast knowledge.

  4. Post-Conference Networking Resources : PubCon attendees receive a bound printed manual of the show, and a full CD or online access to all PubCon presentation PowerPoints.

  5. Takeaways : PubCon presentations always end with at least one specific takeaway that you can apply to your business' own projects.

  6. Test Yourself : By spending time with others in your field at PubCon South at Austin 2011, you'll get an accurate idea of how your skill set stacks up, and gain valuable insight into which areas of your work you may need to focus on for continued growth and success.

  7. Value : We realize how much you have invested in attending a conference. PubCon strives to provide the best value available in search and social media marketing conferences today, offering direct value in the form of education, new contacts, professional relationships, vendors and partnerships.

  8. Vendors : Use PubCon as an opportunity to talk with vendors about their services that you use or may wish to try, in the PubCon exhibit hall.

  9. Professional : PubCon has operated for more than ten years, with event management roots running over 20 years. From registration to at-the-show services, PubCon engages in a professional yet personal touch that stands out in an oftentimes crowded field.

  10. Your Clients, customers, and especially your competitors will attend. 'Nuff said.

Need more reasons to attend? "101 Reasons For Coming To PubCon" offers many more.

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