PubCon Advisory Committee

Justin Osmer
Live Search Sr. Product Manager, Microsoft Corp.

Justin's career started in the early 1990's as a communications professional and he first worked in Search in the late 90's on the "client side" manually submitting URL's to Yahoo!, AltaVista, and Excite. Since that time he has been in multiple marketing communications and product management roles across multiple industries and is currently in his fourth year at Microsoft. As Sr. Product Manager on Search Justin works with the Live Search engineering and development team as well as the marketing team to develop and introduce the Microsoft Web Search experience to millions worldwide.

George Roberts
HostingCon CEO

6 George has been involved in the information technology industry for more than 15 years. He has seen a number of different facets of the industry, including software development, web development, technical support, systems administration, and more.

George was the founder or a co-founder of several startups, including two computer consultancies and an internet services company before co-founding Interjuncture Corp. in 2004.

Thomas Ball
Austin Ventures, Venture Partner

Thomas Ball joined Austin Ventures in 2005 and focuses on software investing. Most recently, Tom was CEO and co-founder of Openfield Technologies which merged with Razorgator Interactive Group. While there, he played a key role in securing partnership deals including Yahoo, MSN, eBay, and Knight Ridder. Prior to Openfield, Tom was the Chairman, CEO and Founder of eCoupons (acquired by Lifeminders, NASDAQ: LFMN). Tom also has experience in private equity investing and strategy consulting from his time as a Principal at Discovery Capital and as an Engagement Manager at Mitchell Madison Group.

Tom received an MBA from the Stanford University Graduate School of Business and a BS in Finance with honors from the University of Florida.

Guy Kawasaki
Managing Director - Garage Tech Ventures

Guy Kawasaki is a managing director of Garage Technology Ventures, an early-stage venture capital firm and a columnist for Previously, he was an Apple Fellow at Apple Computer, Inc. where he was one of the individuals responsible for the success of the Macintosh computer.

Guy is the author of eight books including The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way. He has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.

Tim Mayer
Yahoo! Search Marketing

Tim Mayer is responsible for the product direction of Yahoo! Search globally including web search, multimedia search (image, video and audio) and mobile search. Tim brings over 12 years of search experience to Yahoo! with previous roles at Overture, FAST Search & Transfer, Inktomi and Thomson Corp. Tim was previously Vice President of Web Search Products at Overture where he led the product direction of the web search product as well as managing the major web search affiliate partner relationships. Prior to Overture, Tim was Vice President and General Manager of the FAST Web Search division including the core search technology and the search destination. Before FAST, Tim spent two years leading product management and product marketing in the web search division at Inktomi.

Before entering the web search area, Mayer worked at Thomson & Thomson as the project manager of the SAEGIS and NameStake search platforms. Mayer received a BA in English Literature from Hobart College, Geneva, New York and an MBA from Babson College, Wellesley, Mass.

Gord Hotchkiss
CEO Enquiro

one of North America's leading search marketing agencies. Gordon has been working in the marketing and advertising field for 23 years. He has led Enquiro to be one of North America's fastest growing tech companies. In the past 2 years, Enquiro has led the drive to take a more strategic approach to using search as a marketing channel. They have also released several ground breaking research studies. Gordon is recognized as a thought leader and is a writer and frequent speaker at the major online media trade shows and conferences. He currently serves on the board of directors for SEMPO, the Search Engine Marketing Professionals Organization and is co-chair of the SEMPO research committee.

Greg Boser
Greg Boser SEO

Greg Boser is an Internet marketing consultant who has specialized in search engine optimization consulting since 1996. He is the President and founder of WebGuerrilla, LLC, a marketing firm that provides SEO services to interactive agencies, PR agencies and design firms serving fortune 1000 clients.

Heather Lloyd Martin
CEO SuccessWorks

Heather Lloyd-Martin is President, North American Division for SuccessWorks Recognized as the pioneer of SEO copywriting, her book "Successful Search Engine Copywriting" is considered a complete best-practices guide to search engine writing.

She is currently the Chair of the Direct Marketing Association's (DMA) Search Engine Marketing Council, and was previously the Co-Chair of the Association for Interactive Marketing's Search Engine Marketing Council. She was a Program Advisory Committee member for the DMA's 2003-2004 conferences and the 2004-2005 Annual Catalog Conferences. Heather has been asked again to participate in the PAC for the 2006 Annual Catalog Conference.

Specializing in gaining her clients top buzz in the search engines, Lloyd-Martin helps clients gain prime search engine branding and increased word-of-mouth marketing. She has worked with many big-brand clients, helping them use the power of strategic content to gain measurably increased online visibility.

Heather organizes and moderates search marketing workshops for select Primedia and Direct Marketing Association conferences, including, the Annual Catalog Conference, and the DMA Annual Conference and Exhibition. She is a featured speaker at worldwide Jupiter Media Search Engine Strategies conferences, as well as other top industry conferences such as @d:tech, The Conference Board and Seybold.

A popular columnist, her articles have appeared in publications such as, ClickZ, Catalog Success and Entrepreneurs' Business Start-Ups. Heather was co-moderator of the award-winning Rank Write Roundtable until it's close in 2001.

Jake Baillie
Managing Director - STN Venture Labs

Jim Boykin
CEO We Build Pages

Jim Boykin is President and CEO of We Build Pages, an Internet Marketing company located in upstate New York. We Build Pages is focused on getting their clients' websites to produce more revenue by implementing a wide variety of marketing tactics. The services that are offered include search engine optimization (SEO), link building, and pay per click management. Jim founded We Build Pages in early 1999 as a web design company, but quickly changed focus into the Internet Marketing field as this was his true passion. The company has since grown to several employees and manages hundreds of websites.

Prior to We Build Pages, Jim attended Rider College in New Jersey as a marketing major. After college Jim had the pleasure of traveling the world as well as spending many years working in a number of national parks throughout the United States. Upon the completion of his travels Jim returned home and the creation of We Build Pages was born. Jim is a true entrepreneur and leads the company forward as well as being active in the production and design of all projects. When Jim isn't working he is spending his days with his wife and family but even when he is not officially working his mind is always at work dreaming up new ideas for the We Build Pages team to implement.

Jim Stob
CEO Position Tech

Jim is the Founder and Chief Executive Officer of Position Technologies, Inc. As one of the pioneers in Search Engine Marketing, Jim helped to engineer the original Pay-For-Inclusion program, along with a team of professionals from Inktomi. Jim is well recognized as one of the Pundits in the Search Marketing Industry. He is frequently sought by the search industry majors for his insight and perspective. Prior to starting Position Technologies in 1995, Jim had been involved in a number of successful and diverse business ventures.

Joe Laratro
CEO Tandem Interactive

Joe Laratro is a recognized and leading expert in the Search Engine marketing Industry. For more than 6 years, Mr. Laratro served as the Chief Technology Officer at MoreVisibility, one of the world's largest and most experienced Search Engine Marketing and Optimization firms, based in Boca Raton, FL. He joined the Company in 2000, bringing over 11 years of Computer and Internet-related experience. Mr. Laratro's work encompasses all facets of search engine marketing including optimization, natural search, pay per click management, paid inclusion, ROI analysis, and Web analytics.

Under his technology leadership, MoreVisibility quickly expanded and was named to the INC 500 list in 2005 and 2006 as one of the fastest growing privately held firms.

In 2006, Mr. Laratro founded Tandem Interactive to move beyond the click. His mission for Tandem Interactive is to work together with clients for web site success through online marketing strategies that will drive bottom line results. These strategies include local search marketing, pay-per-call lead generation services, corporate podcasting, blogging, analytics, conversion consulting, usability consulting, search engine marketing training and education, and search engine marketing department formation and development.

As one of the first 100 certified Google AdWords Professionals, a contributor to the founding of the Yahoo! Strategic Provider Program, and a certified Yahoo! Strategic Provider Ambassador Mr. Laratro continues to prove that he is on the cutting edge of industry developments. In March of 2006, he was invited, as one of only twenty professionals, to sit on the MSN adCenter Search Council.

Mr. Laratro is a highly regarded expert in the industry and is an active speaker at industry events including Webmaster World and Search Engine Strategies (SES) Conferences. He frequently moderates numerous sessions at the Webmaster World Search Conferences across the nation and has also been quoted in numerous articles in Internet Retailer, eMarketer, DMNews, eWeek, MediaPost, and Target Marketing. During his career, Mr. Laratro has serviced over 5,000 web sites spanning an array of companies including Fortune 500s, privately held mid-tier corporations, and cottage industry businesses.

Mr. Laratro is also a graduate of University of Miami and is MCSE, MCT and CCA certified.

Rick Schwartz
CEO Traffic Conference

Rick Schwartz, aka "Domain King" and "Webfather", is the CEO, President and Cofounder of T.R.A.F.F.I.C. The premiere domain conference for the domain industry. It is both the oldest and largest and attracts over 500 of the top professionals in the industry in a by invitation only event. From Google and Yahoo! to, and and more than 300 other companies.

As one of the early domain pioneers dating back to 1995, Rick has a knack for predicting big trends and getting it right. He may have been the first to recognize the value of "Type in" traffic which is now commonly referred to as "direct navigation" - the most potent and targeted traffic on the net. Rick has a prime portfolio of one and two word domains, and is considered by many to be among the leading experts on domain names, traffic, website flow and valuation.

Besides and domains like,,,, and some 5000 others, Rick is also an accomplished businessman in several other industries including furniture, lighting and advertising. He ran one of the most profitable and efficient home based businesses with no employees back in the early 1990's out of a 10 x 10 bedroom. He sold it for over 7 figures freeing his time to devote exclusively to the Internet in 1998. Rick also sold for $1.3 million in a cash deal that was finalized in May 2004. A domain name that he bought for $15,000 in 1997. Many attribute that sale to jump starting the domain space at a time considered the lowest point the domain business has seen. It also cemented his main theory that "Domains would go up faster in value than any commodity or asset ever know to mankind." Laughed at in 1995 and 1996 it is FACT today. No stock, no land, no gold, no jewel has ever gone up faster and further in value.

He also sold " in July 2005 for $110,000 that was purchased in 1998 for $35. In August 2005 he bought for $750,000 tying him for the highest reported domain purchase at that time in 2005.

Rick also runs the premiere domain forum on the net in which the top domainers and sponsors in the world are invited to participate and join. His members read like the Who's who of the domain channel. It is known as the hardest website on the net to get into. While others beg for traffic, Rick and his members screens every applicant before they are accepted.

Thus the basis for T.R.A.F.F.I.C. being a tradeshow that is by invitation only. Attendees agree that this is one of the most important features of the show as it guarantees a productive investment of their valuable time as they break bread with the "Biggest and the Best" in a warm and cordial environment. With 9 shows in just 3 years TRAFFIC located at has established itself as the epicenter of the entire domain industry. They have attracted speakers from Ben Stein to Steve Forbes. Each show is a trailblazing event with networking at the center and capped off with the World's largest domain auction. In 2007 alone the 3 live and silent auctions produced by brought in more than $25 Million in domain name sales.

Lastly, Rick is a founding member of the ICA (Internet Commerce Association) A non profit association dedicated to protecting the rights of all domain name owners. The ICA is in it's second year and has made some important progress in the effort.

Ted Ulle
CEO MewsGroup

Ted Ulle worked for more than two decades as slave labor in retail management and marketing before he came to the web in 1995. He is one of three principals in The MEWS Group -- a full service marketing company that boosts clients in every aspect of their web presence, including site usability and search engine savvy. Ted has also written and edited technical marketing copy for Compaq, BEA, Veritas and AltaVista.

Todd Friesen
Director of SEO Range Online Media

Todd Friesen is considered by many to be an SEO pioneer. He entered the SEO world in 1998 and has since worked with top-name clients like Sharper Image, Nike, Neiman Marcus and Accor Hotels North America on natural search optimization. He is an expert in search engine marketing, a former administrator at Webmasterworld, and a former moderator for Search Engine Watch. He is co-host of the popular SEO Rockstars on WebmasterRadio.FM, as well as a regular speaker at Search Engine Strategies, WebmasterWorld Pubcon, SMX and other conferences.

Todd oversees Range Online Media's search engine optimization (SEO) business unit. He works with new and established clients to optimize existing sites and help architect new sites to achieve optimal natural rankings. He holds a Bachelor of Commerce degree from the University of Calgary and currently resides in Victoria, B.C.

Melanie Mitchell
Director of SEO AOL

Melanie Mitchell is Vice President of SEO/SEM at AOL, one of the most successful internet companies in history. Melanie has over nine years of experience in web site promotion and over seven years experience in search marketing for major sites across several industries including travel, local, entertainment, ecommerce, news and sports. She has managed SEO and PPC campaigns both in-house as well as from the agency side.

Melanie was recruited by AOL in 2004 to develop strategy, lay the foundation for success (processes, procedures, tracking technology, reporting) and manage the team tasked with increasing's business via paid and organic search. Prior to AOL, Melanie worked at VeriSign/Network Solutions for over four years; managing direct response marketing campaigns through online, paid search, search engine optimization and strategic alliances for both Network Solutions and She has also consulted for media agencies, having planned, launched, tracked and managed their search engine marketing campaigns. In addition to her online, search marketing and advertising expertise, Melanie has a strong background in offline/print marketing and meeting planning, having spent 5 years working for a number of non-profit agencies in the DC area planning large scale meetings and conventions.

In early 2007, Melanie was named one of the "top in-house SEO's" by Natural Search Blog. She is also a speaker at Search Engine Strategies (SES), Pubcon, AdTech, Searchnomics, PRSA, and for such noted roundtables as Business Wire and the National Women's Business Center as well as a contributing writer to Search Engine Watch.

Melanie graduated from George Mason University in Fairfax, VA with a Bachelor of Science degree, majoring in Marketing.

Adam Lasnik

Before there was a public Internet, Adam was e-mailing. Before there was Netscape or Internet Explorer, he was surfing the Web. He's written comprehensive search engine optimization reports, managed sponsored ad campaigns for Fortune 500 companies, and provided broad communications consulting to successful startup companies.

Adam earned MBA and law degrees -- focused on Global Electronic Communications and Commerce issues -- and then moved to Germany to serve as an entrepreneurial consultant to a multinational IT company. Grateful for the international experience but fascinated by the burgeoning American scene, he hopped over to San Francisco and joined the high tech PR firm Niehaus Ryan Wong as an Interactive Strategist, helping clients understand and leverage the power of online communities. When the boom turned to bust, Adam spent the next years broadening his online communications and advertising chops with a mix of small and large companies.

In 2006, Adam became Google's first Search Evangelist, dedicated to building stronger relationships between Google and Webmasters.

Chris Tolles
CEO Topix

Chris came to Topix from Spoke Software, a business social networking company, where he was a co-founder and VP of marketing. Before Spoke, Chris was a Director of Marketing at AOL/Netscape for AOL Music, Netscape Search and Directory Products. Chris was a co-founder and VP of Marketing at NewHoo, and led the sale of the company to Netscape. After the acquisition, NewHoo was relaunched as the Open Directory Project at Netscape and became the world's largest human edited directory of the web, and is still used by companies like Google, Alexa and AOL. Previous to NewHoo, Chris held a variety of sales, marketing and management positions at Sun Microsystems. Chris graduated from the University of California at San Diego with degrees in Computer Science and Economics, where he was awarded the Michael J. Addison award for his senior thesis about the online information industry.