Agenda



07:20a
Registration Open


07:30a
Networking Contenintal Breakfast Round Table


The industry is slowly marching forward. Gone are the "quick buck / easy money" days of the internet. Getting traffic, producing conversions, and retaining customers is more difficult than ever on todays web. Come talk with other marketing, agency, and developers about the state of the web in 2014.


08:00a 8:15a
SFIMA 2014
Location: Salon A


08:15a 08:30a
Marketing 2014 – Are you a Survivor?
Location: Salon A


08:35a 9:30a
2014 SEO Basics
Location: Salon A


While many of the core rules of SEO still hold true, there are some tactics that were OK in early 2013 that are not OK in 2014. This session will cover the 101 basics of SEO today. Make sure your Search Engine Strategies are correct.

Moderator: Rebecca Murtagh
Speakers:

Kathryn Parsons, Marketing Manager (Paid & Natural Search), Office Depot
Bill Hartzer, Senior SEO Strategist, Globe Runner



Content Marketing for Social Media
Location: Salon B


Creating great content is essential in developing your blog, capturing the attention of readers, and garnering return visitors. This session will teach you how to create engaging copy and become a contributor of unique yet relevant topics to your industry.

Moderator: Joe Laratro
Speakers:

Dave Rohrer, Sr. SEO Strategist, Covario
William Leake, CEO, Apogee Results



Searchandizing 2014: Going Meta to Win Zero Moment of Truth
Location: Salon C


Winning Zero Moment of Truth in 2014 means having a holistic search approach, a deep understanding of signal, and the ability to curate search-based insights that allow you to build both persuasive and pervasive search architecture – from creating a schema layer to attribute authority within Google’s 500+ algorithm points to developing prioritized nuanced content that compels the click. Learn the new definition of searchandizing, how to optimize for the new digital shelf and what truly matters in search for 2014.
Speakers:

Melyssa St.Michael, SVP, Search & Emerging Media, Rockfish


09:35a 10:30
Content Marketing is the new Link Building
Location: Salon A


Link building has a stigma attached to it because of all the Google changes to their link scheme rules. Content marketing is hot because it is a not only the new shiny tactic, but because if done properly it is a really powerful tactic. Content marketing is the new link building.

Moderator: Joe Laratro
Speakers:

Brent Csutoras, Social Media Strategist, Kairay Media
Steve Floyd, CEO / Founder, AXZM



Facebook and Twitter Marketing: Community Building and Engagement
Location: Salon B


When it comes to social media marketing, Faceboo and Twitter are a valuable asset with ample reach. Come listen to Twitter and Faceboo experts and learn how to maximize your influence on Twitter, reach new communities on Facebook, and what to expect for the future of Twitter and Facebook.

Moderator: Peter Leshaw
Speakers:

Lisa Buyer, President/CEO, The Buyer Group
Kate Evans, CEO, Your Social Status



PPC Campaigns – Launching and Running
Location: Salon C


In this session, we will teach you how to get your PPC campaigns running in 2013 and leading into next year. Not sure where to start on launching your PPC ad campaigns? Worry not! Join us for this paid search session and learn how to create and launch a successful and optimized PPC campaign.
Speakers:

David Szetela, Owner and CEO, FMB Media


10:35a 11:30a
Keynote: What you need to survive and thrive: the four pillars of Amazon’s success
Location: Salon A


Amazon.com did not start out knowing substantially more than most other businesses, but because it was willing to think ahead, develop data-driven technologies and push the boundaries of how best to do business on the web, it is now the largest online retailer. Amazon is ten years ahead of the curve and even leads strongly data-centric companies like Walmart. When people look for an example of how data centricity benefits business, they usually point first to Amazon as the gold standard of how an online retailer uses data to out-perform many of its competitors.
Speakers:

Jeffrey Eisenberg, Partner, Eisenberg Brothers & Associates


11:30a 12:15p
Is Web Traffic Decreasing? Make More of What You Get
Location: Salon A


Everyone’s investing heavily in content marketing, while industry pundits are chattering about the content overload problem. Marketing apps can solve this. Marketing apps leverage trends around Youtility to make static content useful and valuable. This session can take marketers through how to put their content to work in interactive marketing apps that engage visitors, collect valuable user data and ultimately increase conversion rates. Tons of real world success stories on how brands are leveraging Youtility for their content to cut through the clutter and get results.
Speakers:

Anna Talerico, Executive Vice President, ion interactive, inc.



Lead Generation from Social Media
Location: Salon B


Lead generation is the source of acquiring new clients for many businesses, and there are a variety of tips and tricks you can implement to strengthen your lead gen results. This session will look at techniques from traffic acquisition to reselling leads via social media.

Moderator: Carolyn Shelby
Speakers:

Brent Csutoras, Social Media Strategist, Kairay Media
Melyssa St.Michael, SVP, Search & Emerging Media, Rockfish



Advanced PPC Tactics
Location: Salon C


Pay-Per-Click is an essential online advertising element to your online marketing efforts. This session will examine the latest and greatest PPC techniques to further your presence on the search engines, get in front of the consumer and searcher, and increase the odds of overall monetary success.

Moderator: Matt Craine
Speakers:

Lisa Raehsler, Founder, SEM Strategist, Big Click Co
Jo Stumpner, Director of Internet Marketing Services, Top Floor Tech


01:00p 2:00p
WordPress Optimization and Blog Tactics
Location: Salon A


This sessions will go two different routes. Stoney will cover the core concepts of blogging and blog optimization. Carolyn will look at specific WordPress optimization like maximizing social media exposure with WordPress tools, increasing traffic with proper use of WordPress plug-ins for SEO, and beating your competitors by unlocking mobile-friendly WordPress features.

Moderator: Brett Tabke
Speakers:

Stoney Degeyter, President, Pole Position Marketing
Carolyn Shelby, Director of SEO, Tribune Company



Visual Marketing: Pinterest, Snapchat and Instagram
Location: Salon B


Not only is Pinterest the fastest-growing social media channel of all time, it’s also a potential marketing goldmine for creative strategists. Learn why Pinterest, Instagram, and Snapchat are about more than just sharing recipes and how your business can leverage it to gain broader consumer insight, increase brand engagement and drive impressive amounts of traffic.
Speakers:

Kate Evans, CEO, Your Social Status



Online Reputation Management and Online Fraud
Location: Salon C


This review strategies that agencies and in-house personnel can employ to enhance a company’s reputation before a crisis strikes. Wright will cover online review management, search engine results page sculpting, crisis planning and more.

Moderator: Lisa Buyer
Speakers:

Matt Craine, Owner and President, MattCraine.com
Shari Mcconahay, President & Founder, The Internet Fairy, Inc.


2:05p 3:00p
Local SEO – Small and Medium Business Focus
Location: Salon A


Local search is increasingly important for businesses and their online reputations. Become a trusted local business in your market and learn how to increase customer engagement through this session.

Moderator: Joe Laratro
Speakers:

Victoria Edwards, Digital Content Specialist, Florida Blue
John Busby, SVP, Marchex Institute (Analytics), Marchex



Growing Market Share by Winning Hearts and Minds – One Customer at a Time
Location: Salon B


The focus of this session would be to inspire marketers to realize the power of human connection by illuminating data supporting the human element – vital to realizing full potential of time and resources invested in social media, search and advertising in today’s digital, social economy.
Speakers:

Rebecca Murtagh, Chief Strategist / President, Karner Blue Marketing LLC



Playing the Long Game: Short-Term Conversions vs. Long-Term Value
Location: Salon C


Attendees will be taught how to determine which engagement metrics matter most, and how to successfully deploy and measure longitudinal customer studies vs. one-off A/B tests. This session will cover the trade-offs between quantity and quality in the marketing ecosystem, and how to better think about lifetime business solvency.<br>
Speakers:

Cassie Lancellotti-Young, VP, Optimization & Analytics, Sailthru, Inc.


3:05p 4:05p
Tomorrow’s SEO Today – Social Search and Beyond
Location: Salon A


As search results become more personalized, it’s only natural that social media networks play a bigger role in these tailored search results. Learn how social search produces results that are specific to the individual and how your brand can stay relevant in these results as the social impact on search continues to grow.

Moderator: Joe Laratro
Speakers:

Bill Hartzer, Senior SEO Strategist, Globe Runner
Mindy Weinstein, SEO Manager & Trainer, Bruce Clay Inc.



Crowdfunding and Kickstarter
Location: Salon B


How to successfully integrate social, search, and crowdfunding into the new product launch paradigm.
Speakers:

William Leake, CEO, Apogee Results
Jennifer Gooding, Principal, Prime Tech PR



Behaviorial Persona Development: A Crash Course
Location: Salon C


What are behavioral personas and does your company need to spend time defining them? Traditional personas attempt to humanize your users and place them into segments. They allow you to empathize with who they are as a person and encourage you to develop ways to meet those personal needs. Behavioral personas, however, take this a step deeper; they focus not only on the person and their life, work, motivators, emotional drivers, etc. but they provide insight to typical behaviors and context for the use of your product. In this talk, Ania highlights the steps needed to speak to stakeholders, interview end-users and to validate the results across a large sample of your consumer base.

Moderator: Shari McConahay
Speakers:

Ania Rodriguez, Founder/CEO, Key Lime Interactive
John Busby, SVP, Marchex Institute (Analytics), Marchex


4:10p 5:00p
Keynote – Google – Winning Moments that Matter
Location: Salon A


Looking forward to talking about winning the moments that matter, in our constantly connected world, by talking about people ­we’re trying to reach and influence. Their behavior has changed, thanks to the explosion of technology, and we can work together to figure out how this affects us as marketers
Speakers:

Matt Rogers, Head Of Industry, Large Customer Sales, Google


5:30p-whenever
That’s a Wrap: Cocktail Reception by SFIMA


Wrap up Reception and Refreshments at Bimini Boatyard


Note: Pubcon Inc. reserves the right to make required changes to this program. Our best efforts will be given to keep sessions as currently represented. However, circumstances may result in changes to presentation topic or speakers involved.

Pubcon Inc. reserves the right to use photographs of any attendee for future promotions.

Audio and/or Video Taping is prohibited without the prior permission of the organizers.