Sessions

Printer Friendly

Pubcon

Pubcon SFIMA Summit 2014

07:20a Registration Open

07:30a Networking Contenintal Breakfast Round Table
08:00a 8:15a SFIMA 2014
08:15a 08:30a Marketing 2014 – Are you a Survivor?
Brett Tabke
08:35a 9:30a 2014 SEO Basics
Kathryn Parsons, Bill Hartzer
Moderator:
 Rebecca Murtagh
Content Marketing for Social Media
Dave Rohrer, William Leake
Moderator:
 Joe Laratro
Searchandizing 2014: Going Meta to Win Zero Moment of Truth
Melyssa St.Michael
09:35a 10:30 Content Marketing is the new Link Building
Brent Csutoras, Steve Floyd
Moderator:
 Joe Laratro
Facebook and Twitter Marketing: Community Building and Engagement
Lisa Buyer, Kate Evans
Moderator:
 Peter Leshaw
PPC Campaigns – Launching and Running
David Szetela
10:35a 11:30a Keynote: What you need to survive and thrive: the four pillars of Amazon’s success

Jeffrey Eisenberg
11:30a 12:15p Is Web Traffic Decreasing? Make More of What You Get
Anna Talerico
Lead Generation from Social Media
Brent Csutoras, Melyssa St.Michael
Moderator:
 Carolyn Shelby
Advanced PPC Tactics
Lisa Raehsler, David Szetela
Moderator:
 Matt Craine
01:00p 2:00p WordPress Optimization and Blog Tactics
Stoney deGeyter, Carolyn Shelby
Moderator:
 Brett Tabke
Visual Marketing: Pinterest, Snapchat and Instagram
Kate Evans
Online Reputation Management and Online Fraud
Matt Craine, Shari McConahay
Moderator:
 Lisa Buyer
2:05p 3:00p Local SEO – Small and Medium Business Focus
Victoria Edwards, John Busby
Moderator:
 Joe Laratro
Growing Market Share by Winning Hearts and Minds – One Customer at a Time
Rebecca Murtagh
Playing the Long Game: Short-Term Conversions vs. Long-Term Value
Cassie Lancellotti-Young
3:05p 4:05p Tomorrow’s SEO Today – Social Search and Beyond
Bill Hartzer, Mindy Weinstein
Moderator:
 Joe Laratro
Crowdfunding and Kickstarter
William Leake, Jennifer Gooding
Behaviorial Persona Development: A Crash Course
Ania Rodriguez, John Busby
Moderator:
 Shari McConahay
4:10p 5:00p Keynote – Google – Winning Moments that Matter

Matt Rogers
5:30p-whenever That’s a Wrap: Cocktail Reception by SFIMA
at Bimini Boatyard