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Pubcon SFIMA Summit 2014

07:20a Registration Open

07:30a Networking Contenintal Breakfast Round Table
08:00a 8:15a SFIMA 2014
08:15a 08:30a Marketing 2014 – Are you a Survivor?
Brett Tabke
08:35a 9:30a 2014 SEO Basics
Kathryn Parsons, Bill Hartzer
 Rebecca Murtagh
Content Marketing for Social Media
Dave Rohrer, William Leake
 Joe Laratro
Searchandizing 2014: Going Meta to Win Zero Moment of Truth
Melyssa St.Michael
09:35a 10:30 Content Marketing is the new Link Building
Brent Csutoras, Steve Floyd
 Joe Laratro
Facebook and Twitter Marketing: Community Building and Engagement
Lisa Buyer, Kate Evans
 Peter Leshaw
PPC Campaigns – Launching and Running
David Szetela
10:35a 11:30a Keynote: What you need to survive and thrive: the four pillars of Amazon’s success

Jeffrey Eisenberg
11:30a 12:15p Is Web Traffic Decreasing? Make More of What You Get
Anna Talerico
Lead Generation from Social Media
Brent Csutoras, Melyssa St.Michael
 Carolyn Shelby
Advanced PPC Tactics
Lisa Raehsler, David Szetela
 Matt Craine
01:00p 2:00p WordPress Optimization and Blog Tactics
Stoney deGeyter, Carolyn Shelby
 Brett Tabke
Visual Marketing: Pinterest, Snapchat and Instagram
Kate Evans
Online Reputation Management and Online Fraud
Matt Craine, Shari McConahay
 Lisa Buyer
2:05p 3:00p Local SEO – Small and Medium Business Focus
Victoria Edwards, John Busby
 Joe Laratro
Growing Market Share by Winning Hearts and Minds – One Customer at a Time
Rebecca Murtagh
Playing the Long Game: Short-Term Conversions vs. Long-Term Value
Cassie Lancellotti-Young
3:05p 4:05p Tomorrow’s SEO Today – Social Search and Beyond
Bill Hartzer, Mindy Weinstein
 Joe Laratro
Crowdfunding and Kickstarter
William Leake, Jennifer Gooding
Behaviorial Persona Development: A Crash Course
Ania Rodriguez, John Busby
 Shari McConahay
4:10p 5:00p Keynote – Google – Winning Moments that Matter

Matt Rogers
5:30p-whenever That’s a Wrap: Cocktail Reception by SFIMA
at Bimini Boatyard