68 Helpful Pubcon New Orleans 2014 Tips

Pubcon New Orleans 2014, the premiere social media and optimization conference, is one of the world’s top week of online marketing.

Featuring over 100 leading speakers, four major keynote presentations, more than 100 panel sessions in six simultaneous daily topic tracks — each its own conference-within-a-conference — a


full exhibit hall, a pre-conference training program led by 10 expert trainers, and the best networking events in one of the most exciting cities the world, Pubcon New Orleans 2014 will bring it all together this March 17 – 20 at the state-of-the-art New Orleans Convention Center for one of the year’s biggest and best new media and search marketing events.

For 2014 we’ve lined up four tremendous keynotes from major industry futurists, including kick-off keynote speaker Dr. Robert Cialdini, professor emeritus of psychology and marketing at Arizona State University, social psychologist, and author of the bestselling book “Influence: Science & Practice”, author and angel investor Peter Shankman, principal and co-founder at global consultancy Shankman | Honig, Tim Ash, bestselling author and chief executive at landing page optimization firm SiteTuners, and Danny Bernstein, head of product partnerships for Google+ and Social at Google.

Dr. Robert Cialdini Pubcon New Orleans 2014 Keynote Speaker

Dr. Robert Cialdini
Pubcon New Orleans 2014
Keynote Speaker

 Peter Shankman Pubcon New Orleans 2014 Keynote Speaker

Peter Shankman
Pubcon New Orleans 2014 Keynote Speaker

Tim Ash, CEO, SiteTuners.com

Tim Ash
Pubcon New Orleans 2014
Keynote Speaker

Danny Bernstein Pubcon New Orleans 2014 Keynote Speaker

Danny Bernstein
Pubcon New Orleans 2014 Keynote Speaker

Here are some helpful Pubcon tips for making your week at Pubcon New Orleans 2014 in The Big Easy an unforgettable experience.


Google's Matt Cutts at Pubcon Las Vegas 2012

It’s easier than ever to make the case for coming to Pubcon, as we’ve grown for more than a decade to become a key conference where the upcoming path of online innovation is charted by the world’s top speakers, including many who don’t go to any conference this year except for Pubcon.

Here are just a few ways you can present Pubcon to your company as one of the must-attend events of the year:


Although Pubcon is already one of the most fairly-priced conference in the industry — priced


substantially less than most other events — there are several strategies you can use to get to Pubcon for the least amount of money, by planning ahead and seeking out specials.

  • The least expensive time to sign up for Pubcon is during the first few weeks after registration for the next conference opens. When registration begins it’s announced on our blog and on our Twitter, Facebook, LinkedIn, Google Plus, Pinterest, and other Pubcon social media sites, so be sure to subscribe to the Pubcon blog and our various online hangouts so you’ll be notified as soon as early-bird passes go on sale.
  • One of the best ways to save on Pubcon is to go with three or more co-workers, which will qualify you for our conference group discount rate. See the special group discount section on our registration page for complete details.
  • From time to time special discount Pubcon registration coupon codes are given out to select

    Pubcon New Orleans 2014 Hotels: Marriott New Orleans Downtown

    Pubcon sponsors and exhibitors. Take a look at the complete list of these Pubcon supporters and follow them on Twitter, Facebook and other social media services to keep an eye out for Pubcon discount codes, which can help lower your registration costs even more.
  • Another way to save on your Pubcon week in The Big Easy is by finding and taking advantage of specials when you book your room at the officially recommended Pubcon New Orleans 2014 hotels. Some of the bargains often available here can nearly offset the cost of registration for Pubcon, so look through these hotels’ special offers pages and their social media profiles for the best discount rates. Some Pubcon attendees save additional money by sharing rooms during their stay, a plan that can be considered if you’re on an especially limited budget.
  • Booking your flight to New Orleans as early as possible and using promotions and discount codes or


    previously-earned frequent flier miles can also be great ways to save on your Pubcon experience.
  • It doesn’t make sense to make a special trip to New Orleans for Pubcon if you aren’t planning to purchase a full conference pass, however if you are a New Orleans local looking for the bare-bones entry-level introduction to Pubcon, we do offer inexpensive tickets to the expo hall on Wednesday, March 19 and Thursday, March 20 Once you visit the exhibit hall, however, don’t be surprised if you find yourself purchasing a full-price conference gold or platinum pass once you find out who is at Pubcon New Orleans 2014 and what they’ve got planned throughout the week.
  • The primary way you’ll end up saving on Pubcon, however, is through the information you’ll learn over the week — take-aways that throughout the year will help your business succeed.


You can either attend the Pubcon sessions that focus on your primary areas of interest or follow the speakers you most want to hear, or follow a plan that combines the two as you choose where to spend your days at Pubcon New Orleans 2014. Here are some handy Pubcon session selection tips to help you pick the best bets for you and your business:

  • Study the master grid of sessions, organized into subject-specific tracks, and read the session

    Matt Cutts At Pubcon

    descriptions for all those you’re interested in. A mobile-friendly version is available too. You may even want to read about all 100+ sessions to find exactly which sessions best suit you.
  • Each day you’ll essentially need to pick the session you most want to attend in each of the daily session time slots. With five great concurrent sessions operating at the same time, it can be tough to choose the one you’ll actually sit down and take part in, but to help you keep track of your selections check out the handy Pubcon Conference Itinerary Builder utility.
  • Some Pubcon attendees like to choose not only their top choice for each session period of each


    day, but also a backup or even a third choice, giving you alternatives should you decide to leave a session in progress if it doesn’t turn out to be as relevant to you as you initially thought. Planning ahead also saves time, as you won’t need to consult the conference guidebook or website, and can quickly move to your second choice session should you wish.
  • Pubcon attendees have a wide range of strategies for picking out which sessions to go to, from rating each one on a scale of one to 10 based on interest or content, to following certain favorite speakers no matter which subject they happen to be speaking about. Whichever system you decide to use, planning ahead can be key to getting the most from a conference as large as Pubcon New Orleans 2014.
  • If you’re the type who likes to make your session choices based on who’s speaking, there are many ways to learn more about every Pubcon speaker before you make your decisions. For each Pubcon speaker you can:
    • Read their Pubcon biography


    • Visit their website, blog, and social media accounts, linked to on their Pubcon speaker biography pages
    • Look for articles they’ve written for the Pubcon Speakers Blog
    • View interviews they’ve done for the Pubcon Video Blog
    • Check out their past interviews and other videos on YouTube and other video sites
    • Connect with them online and ask any questions you have about their sessions


  • There are more evening networking events and parties during Pubcon than anyone could
    Photo: New Orleans Convention & Visitors Bureau

    Photo: New Orleans Convention & Visitors Bureau

    possibly attend, but by starting out with the main official ones you’ll be sure to get plenty of time to interact with the fantastic and one-of-a-kind Pubcon crowds, and still have time for late-night Crescent City Bourbon Street excitement with the after-party events of your choice.
  • Following the #Pubcon tag on Twitter is a great way to find out where the events are happening each night during the week of Pubcon New Orleans, and the locations and times of the big official conference networking events will be sent to all attendees, either by e-mail or here on the Pubcon blog.
  • Many of the social media and search marketing firms at Pubcon host their own events, both
    Photo: New Orleans Convention & Visitors Bureau

    Photo: New Orleans Convention & Visitors Bureau

    private or for all Pubcon attendees. One of the best ways to get in the loop for these private events is to sign up for the mailing lists for all the Pubcon exhibitors, media partners, and sponsors.
  • Asking your Pubcon friends and associates about parties can also help you find additional late-night networking action, whether it’s a private rooftop bash or a simple dinner with like-minded individuals. Keeping an eye out in the Pubcon exhibit hall for postings about exhibitor events can also help you find out about after-hours meet-ups, or organize your own dinner or meeting over drinks for the new folks you’re sure to meet during Pubcon New Orleans 2014.


  • If New Orleans will be your first Pubcon conference, congratulations — you’re in for a fantastic week of


    immersion in social media and digital marketing with the industry’s top speakers, keynote presenters, exhibitors, sponsors, and perhaps most of all, some of the most important and helpful fellow attendees you’ll meet at any conference, who will all help make your first Pubcon one to remember.
  • Many experienced Pubcon attendees have written guides on how to get the most from Pubcon, as have first-time conference-goers who’ve just come away from their very first Pubcon, and you can read some of these accounts in the following "What To Bring To Pubcon" list.


  • Phone and laptop chargers (also look for our courtesy phone charging mats in the back of most session rooms)


  • Some people bring their own power strip, even though Pubcon tries to provide more than any other conference (Tip: Sit in the first few rows to get the most outlets)
  • Medications and/or painkillers
  • Skin lotion for the sometimes dry air-conditioned rooms
  • Throat lozenges or a refillable water bottle to ward off coughing during sessions
  • Gear for taking notes, whether digitally or the old-fashioned pen-and-pad way. Remember that


    after the conference you’ll be able to download the PowerPoint presentations from every speaker in every session, so focus on taking notes on the tips and strategies that aren’t already shown on the big conference displays.
  • Cash for taxicabs and Bourbon Street nightlife
  • Comfortable shoes for walking the massive New Orleans Convention Center floors during the week of Pubcon
  • More formal clothes, in case you attend a Pubcon party at a nightclub with a dress code


  • Abundant business cards

Here are even more helpful lists of items to bring from a variety of Pubcon speakers and attendees:


  • Drink plenty of fluids to stay hydrated throughout the week. From the time you get up in your
    Photo: New Orleans Convention Center

    Photo: New Orleans Convention Center

    hotel room, throughout the day at Pubcon, and while out networking at night, staying hydrated is important. During the day at Pubcon water is available from drinking fountains located near each restroom, and in all vending machine areas. Water and other beverages are also available during breakfast and lunch.
  • Some Pubcon attendees pack their suitcase with favorite beverages if they’re unsure of being able to find them at the conference hotel, in the New Orleans Convention Center, or in the various Bourbon Street venues and night hotspots where after-hours Pubcon events take place.
  • Don’t miss the chance to register for Monday’s optional Pubcon Masters Group intensive
    Danny Bernstein of Google Plus, Pubcon New Orleans 2014 Keynote Speaker

    Danny Bernstein of Google Plus, Pubcon New Orleans 2014 Keynote Speaker

    training program, featuring an astounding lineup with 10 exceptional trainers in three premium tracks dedicated to pay-per-click (PPC) and landing page optimization (LPO), organic search engine optimization (SEO), and social media marketing and optimization (SMM and SMO). The Pubcon Masters Group training, which has always sold out before the conference begins because of its personalized nature, is the perfect way to begin your week at Pubcon New Orleans 2014, and many consider it one of the week’s most valuable opportunities.
  • Be sure to set aside time to visit our author book signing area in the

    Pubcon Barnes & Noble Book Signings

    exhibit halls, and meet with many of the international social media and search experts who will be speaking at Pubcon and have them sign copies of their latest books for you.
  • Keep up with the latest social media and optimization news in the weeks leading up to Pubcon New Orleans 2014, by reading interviews such as this one with Pubcon founder and chief executive Brett Tabke conducted by Melissa Fach, associate at Moz.


We’ve compiled lots of information on our website to help make your trip to The Crescent City for Pubcon as smooth and efficient as possible, so read up on the venue, hotels, and New Orleans:

Dr. Robert Cialdini Pubcon New Orleans 2014 Keynote Speaker

Dr. Robert Cialdini Pubcon New Orleans 2014
Keynote Speaker

These 68+ handy Pubcon tips should help you make the most from your week at one of the year’s biggest and best social media and optimization conferences, named a Forbes must-attend conference and an Inc. top conference for growing your business. If you haven’t registered yet, check out “31 Reasons You Should Be At Pubcon New Orleans 2014“, sign up now and join thousands of the world’s leading online innovators this March 17 – 20 as Pubcon New Orleans 2014 becomes the center of the digital universe.

Lane R. Ellis
Lead Editor
Team Pubcon



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