Here are 5 things every SEO client should remember:
- Keep your SEO provider in the loop.
- Respect their time.
- Trust your SEO provider to do their job.
- Stay involved in the SEO process.
- Don’t go crazy.
Your SEO partner is going to bring all the know-how and expertise you need to create a great SEO campaign, but they are going to create it based on your direction. It’s important that you communicate with your SEO provider like you would any other coworker or employee. If your marketing, branding or overall messaging changes then your SEO partner needs to know about it to make sure their actions are still aligned with your new goals. There is nothing wrong with switching gears in regards to your online marketing, but if you don’t let your SEO provider know the new course of action their efforts will go to waste. It’s easy to change direction ; it’s a lot harder to backtrack.
Life happens. Deadlines sometimes don’t get met, files get misplaced, meetings have to be rescheduled — it’s understandable. But don’t leave your SEO provider hanging out to dry. If you have to cancel your monthly planning meeting, just shoot them a quick e-mail letting them know you can’t call or meet up. Don’t take advantage of your SEO partner’s great customer service and send them e-mails or leave messages at all hours of the night and expect an immediate response. Your SEO provider is going to respect your time so make sure you respect theirs.
You hired your SEO partner to do a job, so let them do it! Try to keep the red tape to a minimum so their hands aren’t tied when it comes to managing your SEO. For instance, if you, your boss and your boss’s boss need to see every blog comment and approve it before your SEO provider can leave it, you’re dramatically slowing down the whole process. Your SEO partner is on your side and they want you to succeed! Trust them to do the job you hired them to.
Just because you outsourced your SEO that doesn’t mean you get to wash your hands of it and walk away forever. No one knows your company like you! Your SEO provider needs your help to understand your brand, target audience and business goals and objectives so they can do their job properly. If you can’t paint a clear picture of what you want to achieve with SEO you don’t have the right to get upset when the results aren’t what you were hoping for. Your SEO partner is going to handle the heavy lifting, but they still need input from you to make sure they are working towards the right ends.
By outsourcing your SEO you are engaging in a partnership with that SEO firm or consultant. This means treating your SEO provider with the same amount of respect and courtesy that you expect them to treat you with. Remember, your SEO partner can fire you too if you prove too difficult to work with.
About the Author
Nick Stamoulis is president and founder of Boston-based SEO and social media marketing firm Brick Marketing. With over 12 years of industry experience, Nick Stamoulis shares his knowledge by posting daily SEO articles to his blog the Search Engine Optimization Journal and publishes the Brick Marketing SEO Newsletter, which is read by over 150,000 subscribers. Read Nick Stamoulis’ full PubCon speaker biography here.